Customer Marketing Manager

Essential Skills:

• Proven experience in customer marketing, loyalty programs, and retention strategies.
• Strong analytical skills to track customer behavior and campaign performance.
• Expertise in developing targeted marketing campaigns for existing customers.
• Experience with digital marketing tools and CRM systems like Salesforce or HubSpot.
• Excellent communication skills to collaborate with cross-functional teams.
• Ability to create compelling content for various marketing channels.
• Knowledge of email marketing, social media, and customer surveys.
• Strong project management skills to handle multiple campaigns simultaneously.
• Ability to analyze market trends and adjust strategies accordingly.

Desired Skills:

• Certification in Marketing or related field.
• Experience with data visualization tools like Tableau or Google Analytics.
• Advanced knowledge of customer segmentation and personalization.
• Skills in A/B testing, event planning, and video production.
• Background in B2B marketing, particularly in tech or communication sectors.
• Strong leadership skills to mentor and guide a marketing team.

Key Responsibilities:

• Develop and implement marketing strategies to enhance customer loyalty and retention.
• Manage customer communication across various channels, ensuring consistency.
• Collaborate with sales and customer service teams to create a seamless customer experience.
• Oversee creation and distribution of customer newsletters, email campaigns, and promotional materials.
• Analyze customer feedback and behavior to refine marketing strategies.
• Coordinate with product team to highlight product updates and features in campaigns.
• Manage and optimize budget for customer marketing initiatives.
• Track and report on campaign performance and customer engagement metrics.
• Spearhead customer advocacy and referral programs.
• Organize and manage customer events, both virtual and in-person, to strengthen engagement.

Key Result Areas:

• Customer Retention Rate
• Campaign Performance
• Customer Lifetime Value
• Net Promoter Score (NPS)
• Customer Feedback
• Engagement Rates
• Budget Efficiency
• Event Success
• Team Performance
• Innovation in Marketing
  
  What working at SMS Magic Offers?
  At SMS Magic, people growth is parallel to company’s growth and our work culture supports our commitment to creating a world class CRM messaging company.  Our work culture is built on high-performance teaming - where everyone can achieve their potential and contribute to building a better working world for our people and our clients.We offer a sense of balance, we want our people to be active, healthy, and happy, not just in their jobs but in their lives outside of work. Our competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, we do our best to make your time with us a rewarding learning experience that helps you grow as an individual.Plus, we offer
• The freedom and flexibility to handle your role in a way that’s right for you
• Gain exposure to a dynamic and growing global business environment
• Exposure to innovative and cutting-edge technology and tools
• Scope to showcase one’s analytical capabilities and make high impact contributions to Business teams
• Whenever you join, however long you stay, the exceptional SMS Magic experience lasts a lifetime. Recognized as industry leader, we continually strive to be a great place to work and with a commitment to hiring and developing the most passionate people, we’ll make our ambition to be the “World’s best Messaging Partner” a reality.
  
  About SMS Magic:Founded over 10 years, we’ve become a trusted messaging leader for businesses around the world. We work with global customers across many industries including contact centers, financial services, higher education, retail, staffing, wellness and more. Our customers range from small and mid-size businesses to large global enterprises.
  
  Our commitment to every customer is, “We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal touch that sets you apart from your competition”.
  If you can confidently demonstrate that you meet the criteria mentioned above, please contact us as soon as possible.SMS Magic is committed to inclusiveness, fairness, and accessibility. We encourage all qualified candidates to apply.Read mode about us at: www.sms-magic.com